You’re Not Stuck Because Marketing Failed. You’re Stuck Because You Stopped Asking Who You Are.
Let’s get brutally honest:
You tried SEO. You paid for lead gen. You boosted some LinkedIn posts. You even showed up to events with a sick booth and a fat budget.
And still—nothing. Crickets.
That’s not because your marketing sucked. It’s because you never actually aimed.
There was no defined who. No defined why. Just hope dressed up like strategy.
What’s Inside?
Why the marketing game was never the problem
The quadrant map from frustration to ownership
5 real conversations to unlock growth
A practical way to stop outsourcing your identity
The one truth that makes all of this click
The Quadrant: Where Most MSPs Get Stuck
🟥 Frustration – "We’ve tried everything and nothing worked."
🟥 Fear – "What if we just keep wasting money?"
🟧 Want – "I just want qualified leads."
🟩 Aspiration – "I want to grow—but on my terms."
Most MSPs never cross the false belief line. They get jaded. They blame the market. They start chasing everyone and resonating with no one.
Your job? Get above that line.
Five Conversations That Build Your Real Strategy
You don’t need better automation—you need better questions.
1. Pick 5 of your best-fit clients. Not the biggest ones. The best ones. The ones you’d clone if you could.
2. Book a real call with each of them. Lunch. Coffee. Phone. Just not email. Show up human.
3. Ask these 5 uncomfortable but powerful questions:
➡️ "If I got hit by a bus, where would you look for a replacement?" (Unlocks: channels, buyer behavior, real-world search intent)
➡️ "What makes us hard to replace?" (Unlocks: your actual value prop in their words—no fluff)
➡️ "What frustrates you about us?" (Unlocks: blind spots, but also fuel for positioning your improvements)
➡️ "Who else do you talk to when making decisions like this?" (Unlocks: right-angle targeting opportunities—people in their trust circle)
➡️ "If I had ten more clients just like you, what would that look like?" (Unlocks: your niche, your future targeting, your marketing voice)
Build From Truth, Not Templates
Here’s what you do with the answers:
Rewrite your homepage using their language—not yours
Post a story a week on LinkedIn using their words—not AI’s
Update your sales call outline based on how they actually buy
Stop guessing. Start echoing the truth they already gave you
This is what Jonathan calls The Great Inversion:
“You don’t manufacture demand. You harvest clarity.”
You’re not creating momentum. You’re recognizing where it already exists and doubling down on it.
Dive Deeper with Video
Whiteboard Breakdown: A deep dive into the tactics to stop getting ghosted by prospects and start winning more deals [Watch Here]
Johnathan Schofield Interview: Hear Johnathan explain why most MSPs are getting it wrong when it comes to marketing. [Watch Here]
Final Thought: Your Best Strategy Isn’t Buried in a Funnel. It’s Buried in a Conversation.
You don’t need another ad. You need to talk to the people who’ve already chosen you—and ask them why.
Start with five. That’s it.
Because the growth you want isn’t locked in a dashboard. It’s sitting in the answers you’ve been too busy—or too uncomfortable—to ask for.
Talk soon,
Jeffrey Newton
MSP INSIDER